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Our story so far.

The Brand

We are two brothers with a simple mission: to bring the joy of nature back into the routine of your life.

Studies show that caring for plants has extensive physical and psychological benefits, including reduced stress levels, increased attention levels, faster recovery from illness, boosted productivity, improved outlook, and improved quality of indoor air.

With so many benefits associated with caring for house plants, we set out to make it easy to find, purchase, and enjoy your own beautiful tropical house plants.

Urban Flora is committed to providing the highest quality house plants. From their very first leaf to the moment they arrive at your door, our plants are raised with the utmost care so they grow happy and healthy, and, in turn, bring happiness and health to you, too.

Our Team

  • Urban Flora Co-Founder Ben Orloff

    Ben Orloff


  • Urban Flora Co-Founder Elliott Orloff

    Elliott Orloff


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